Subject Guides
Marketing
Databases and other resources that cover marketing and demographics.
Guide Contents
Databases
- Business Insights: EssentialsContains articles, along with industry and company reports. Some market research data included with the company information.
- Business Source UltimateContains articles, market research reports, and industry and company profiles.
- Communications and Mass Media OneFileSubjects covered include advertising and public relations, literature and writing, linguistics, and more.
- Nexis UniContains a wide variety of company information as well as newspaper and newswires articles.
- GfK MRI University ReporterMarketing database that provides information on demographics, lifestyles, product and brand usage and advertising media preferences. Data is always at least a year old.
- MarketLine AdvantageMarket data can be obtained by using the pulldown under Databases to select Industries and then Consumer Data Analytics. There are breakdowns and forecasts of data by country and by type of product. No demographic breakdown is provided.
Subject Librarian
Colleen Hailey
Contact:
Office 1528, Bartle Library, last one on left in the Reference area.
607-777-2621
chailey@binghamton.edu
607-777-2621
chailey@binghamton.edu
Useful Web Sites
- American Marketing AssociationClick on the Resources link to get to marketing tools and directories.
- MarketingSherpa BlogUsing real world examples, evaluates marketing through case studies, articles, and surveys.
