Subject Guides
Marketing
Databases and other resources that cover marketing and demographics.
Guide Contents
Databases
-
Gale Business: InsightsContains articles, along with industry and company reports. Some market research data included with the company information.
-
Business Source UltimateContains articles, market research reports, and industry and company profiles.
-
Communications and Mass Media OneFile
Subjects covered include advertising and public relations, literature and writing, linguistics, and more.
-
Nexis UniContains a wide variety of company information as well as newspaper and newswires articles.
-
GfK MRI University ReporterMarketing database that provides information on demographics, lifestyles, product and brand usage and advertising media preferences. Data is always at least a year old.
Gfk MRI Simmons tutorials
Once in the database, click on the ? symbol at the top right of the page to access tutorials and user guides.
CrossTab User Guide In depth description of how to use the CrossTabs function.
-
MarketLine AdvantageMarket data can be obtained by using the pulldown under Databases to select Industries and then Consumer Data Analytics. There are breakdowns and forecasts of data by country and by type of product. No demographic breakdown is provided.
-
SAGE Data
A dynamic repository of officially sourced statistical data that is multi-disciplinary and global in scope.
Ask a Librarian
Useful Web Sites
-
American Marketing AssociationClick on the Resources link to get to marketing tools and directories.
-
MarketingSherpa BlogUsing real world examples, evaluates marketing through case studies, articles, and surveys.
