Contains articles, market research reports, and industry and company profiles.
Also includes financial data, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses. Coverage: 1866-present.
Contains a wide variety of company information as well as newspaper and newswires articles.
Includes full-text access to thousands of news sources in the U.S. and abroad back to the 1970s; articles and data on businesses, corporations, industries and markets in the U.S. and abroad; magazines and trade journals; biographical information and special directories; legal documents, including U.S. Federal and State court cases, and law reviews from the late 18th century to present.
Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Data is always several years old. As of Feb. 9, 2015, requires password key to access database. Contact your Marketing professor or Colleen Hailey to obtain the passcode or if your previous passcode no longer works.
Market data can be obtained by using the pulldown under Databases to select Industries and then Consumer Data Analytics. There are breakdowns and forecasts of data by country and by type of product. No demographic breakdown is provided.
Covers industry and company profiles, case study reports, financial deals articles, and country reports.
Contemporary issues in social media marketing
Digital Marketing Strategies for Fashion and Luxury Brands
Entertainment Science: data analytics and practical theory for movies, games, books, and music
