Subject Guides
- Binghamton University Libraries
- Subject Guides
- Subject Guides
- Marketing
- Marketing & Advertising Reference Books
Marketing
Guide Contents
Reference Marketing Books
Dictionary of Marketing
Call Number: Bartle Reference HF5412 .D69 2016
Advertising Reference Books
Dictionary of advertising and marketing concepts
Call Number: e-bookAdvertising age / encyclopedia of advertising
Call Number: Bartle Library Reference -- HF5803 .A38 2003