Subject Guides

Marketing

Guide Contents

Reference Marketing Books

Dictionary of Marketing
Call Number: Bartle Reference HF5412 .D69 2016

Advertising Reference Books

Dictionary of advertising and marketing concepts
Call Number: e-book
Advertising age / encyclopedia of advertising
Call Number: Bartle Library Reference -- HF5803 .A38 2003

Last Updated: Aug 15, 2025 11:39 AM
URL: https://libraryguides.binghamton.edu/marketing
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Subjects: Management

Tags: demographics, marketing