GfK MRI University Reporter
Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Data is always several years old. As of Feb. 9, 2015, requires password key to access database. Contact your Marketing professor or Colleen Hailey to obtain the passcode or if your previous passcode no longer works.